Get To know Your Customer Day

In north Texas, there are many, many people and businesses. So, there are many choices homeowners have to make to maintain their homes properly. One of those choices is finding the right home service company to ensure your HVAC, electrical and plumbing systems are operating properly and safely. At Berkeys, we want your experience with our highly trained and experienced professionals to be top notch. Get To Know Your Customers Day is approaching, so Berkeys wants to know how we can serve you better. 

Get To know Your Customer Day – January 21, 2021

Every year on the third Thursday of January, April, July, and October, businesses go the extra mile to delight their customers on Get to Know Your Customers Day. Customers are certainly the lifeline of any business so setting aside four days each year to get to know them, as opposed to just one, indicates the importance of keeping customers top of mind. And, we’ve all experienced being that customer, multiple times per week or even per day, when we purchase goods and services. Every Get to Know Your Customers Day brings new opportunities for businesses to better understand their customer base and increase their trust and loyalty.


While the origin of Get to Know Your Customers Day is unknown, the significance of its purpose is fully understood. Businesses thrive on the repeated patronage of their customers. Get to Know Your Customers Day is the quarterly reminder that prompts companies to understand the needs and opinions of their customer base.

Study after study clearly links a business’ success to the opinions and loyalty of its customers. Customer behaviors driven by both positive and negative experiences are predictable so taking time throughout the year to gain their perspectives is critical to success.

Customers who experience excellent service and are loyal to a brand, service or business are willing to pay more for that service or product.

On the contrary, bad customer experiences lead to not only the loss of a single customer but, more frequently in today’s digitally social world, damage to your company’s reputation. Consider these statistics of customers who have experienced poor service:

47% will stop buying from a company.

91% will stop without even complaining.

76% believe it is easier now than ever before to take their business to a competitor.

62% will share their bad experience with others.

It takes as many as 12 positive customer experiences to outweigh one negative.

Customers are more likely to take their business elsewhere due to poor service than they are overpriced.

Once a customer is lost, it costs more to find a new one. Providing excellent customer service fosters customer retention and customer referrals so make the most of this opportunity to get to know your customers today.

Let Berkeys Air Conditioning, Plumbing & Electrical get to know you, our customers, better. The more we understand about you, your expectations, and your home HVAC, electrical, and plumbing systems, the better we can serve you.

Berkeys Air Conditioning, Plumbing & Electrical is a proud member of the Dallas / Fort Worth community, Our reliable, professional employees will help you keep your home’s systems running efficiently and safely so you can enjoy our great DFW metroplex.

When you need a dependable, knowledgeable plumber, electrician or HVAC technician in the Dallas/Ft. Worth area, call a name you trust. Berkeys Air Conditioning, Plumbing & Electrical 24/7, Call us 972-439-1581 or visit for questions and scheduling information or on Facebook at

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