Dallas, TX – June 4, 2010 – Homeowners in Addison, Frisco, Plano, The Colony, Carrollton, Lakewood Village, Corinth and other neighboring towns in the northeast Dallas / Fort Worth area are discovering why Northeast Tarrant County residents consistently rank Berkeys Plumbing, Heating and Air Conditioning tops in consumer polls.
The Southlake-based company, a plumbing service favorite of Tarrant County homeowners for 35 years, added heating and air conditioning about 10 years ago. Now Berkeys is expanding its service area into the northeastern DFW Metroplex, bringing its immensely popular Universal Protection Plan service agreement and a reputation for remarkable customer service.
Berkeys president Jamie Wooldridge said the company had to make a strategic decision – to expand its geographical service area or continue to serve only Northeast Tarrant County, Texas.
“Growth is good, but you have to be able to support it in every way,” Wooldridge said. “We didn’t seriously consider this kind of expansion until we knew we could do it without any adverse effect on our existing customer base in Southlake, Grapevine, Colleyville, Flower Mound and other nearby areas.”
Such business growth requires more plumbers and air conditioning and heating technicians, more trucks, more customer service staff and more physical space. Since moving into larger quarters in March, Berkeys has expanded its staff by 30 percent, showing by example how small business is helping lead the economy out of recession.
Berkeys is a perennial consumer favorite in readers’ polls conducted by Tarrant County newspapers, being named favorite plumbing service and best air conditioning company year after year. The reason for such popularity is the company’s focus on providing remarkable customer service. All pricing is flat rated, so the price for any repair work is the same whether a job requires one hour or 10.
Continuous training is a way of life for Berkeys employees, who log more than 150 hours of classroom time each year. Technical training is a must, but Berkeys also includes classes on how to provide superior customer service. The approach has paid handsome dividends, as about half of Berkeys business comes by referrals from satisfied customers.
Berkeys Universal Protection Plan, a value-laden service agreement, is its trump card, and is considered unique in the plumbing service and heating and air conditioning industries. The plan includes annual tune ups on all central heating and air conditioning systems in a home, no matter how many, as well as a “preventive plumbing” inspection each year, all for $99.
The value is substantial. Berkeys and most competitors charge nearly as much for one tune up on a single air conditioning or heating unit, which requires about one hour to complete.
“Our Universal Protection Plan delivers real value to homeowners, which is especially important in the economic conditions we have all been experiencing the past few years,” Wooldridge said. “We believe it’s important to make an investment in our customers so we can earn the right to their business.”
About Berkeys
Berkeys Plumbing, Heating and Air Conditioning has specialized in the needs of homeowners in Southlake, Grapevine, Colleyville and Flower Mound for 35 years. Berkeys reputation for prompt, honest service from licensed and factory trained technicians assures customers the best in professional service, combined with leading brands including American Standard, Rinnai, Toto, InSinkErator and more. Call Berkeys at 1-877-BERKEYS, or visit our Website at www.berkeys.com.